Mobikart – SEO Case Study for Online Stores

Introduction to Case Study

  • Mobikart’s core focus has always been the best user experience and customer satisfaction
  • In sustaining this, we have achieved 3 million page views and 2.5 million user visits in less than a year
  • It is a significant achievement amongst the mobile comparison industry making it highly competitive and dynamic for the competitors

 

Small Deck for Mobikart

  • Mobikart is an ecosystem for everything mobile. It was launched in 2016
  • A platform that has made mobile shopping quick, efficient, hassle free and logical
  • It is a destination where users can Search & Find everything related to Mobiles, Compare & Buy from the best Online Stores
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Challenges Faced by Nethority to increase the traffic

Mobikart was a new launch and well – established competitors were a great challenge
In order to build a strong presence amongst its competitors, it was necessary to differentiate the brand effectively
Below are the major challenges faced by Nethority

i. SEO Challenges:

  • To build its brand and increase organic traffic only through the way of SEO, Social Media Campaigns, Content Marketing. Paid campaign was not an option in the initial year
  • After the completion of the first quarter, the maximum session recorded was 454
  • The maximum sessions sustained at an average of 568 on a daily basis, which was not going to help Mobikart attain its Goal

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ii. Social Media Challenges:

  • Social Media being one of the major source for establishing brand awareness and gaining a good number of visitors, creating an account solely made no big difference!

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iii. Other challenges to list a few :

  • Planning a consistent content strategy
  • Taking a holistic approach that includes varied content that’s designed to educate, entertain, inspire, and delight new viewers/shoppers

A Strategy adopted by Nethority to effectively solve above challenges

Keeping in mind all the challenges, Nethority developed a rock-solid strategy to get established in the fierce competitive space and to emboss strong foot-prints in the market

i. Strategy For SEO

  • A comprehensive audit was performed by Nethority for higher conversion-focus & better rankings
  • A focused effort on improving the technical optimization of the site and fixing any issues that affected the user experience
  • Loopholes in the conversion funnel were identified and corrected to reduce bounce rate
  • Content efforts were guided by delivering detailed quality keyword research and educating them on improved blogging methodologies

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Nethority implemented a strategy and gained the competitive
edge in very less time span and the result was

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ii. Social Media Strategy:

  • Nethority focused on the social media campaigns to make people aware about the unique feature – All-in-one-umbrella
  • Various attractive banners, notifying existing fans & followers, post content that gets shared, running viral Facebook contests etc

Did this work?
Yes! Super Success on Facebook

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One of the biggest social success was that
Mobikart received 11,000 Facebook Likes in one year.

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iii. Content Distribution:

  • In addition to the above, robust plans were executed including articles writing blogs, Press Releases and Media campaigns to boost curiosity that attracted the shoppers/viewers/ users.
  • Used the perfect brand promotional contents to glue users/shoppers and this automatically increased new users & returning users.
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Here are some of our Press Releases

While planning the press releases , we carefully composed Mobikart’s content for publishing, keeping in mind all the desired goals. This content was to educate and make the people aware about brand Mobikart . The crisp and captivating ideas were constantly taken into account, as these releases were meant to address to huge number of audience. It created a greater impact in our success.

Our Services

A Strategy adopted by Nethority to effectively solve above challenges

Pageviews, traffic, etc is fine, but how did all of the above contribute to the business

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…..& the success story continues

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  • Mobikart was able to convert a spectacular increased number of visitors in less than a year.
  • The website is based completely on organic SEO strategy.
  • The consistency by which Nethority kept adjusting the online marketing strategy for Mobikart also led to differentiated, scalable, distinguished and measurable results.
  • The number of visitors who revisited the site also increased, thanks to the increased quality of leads.
  • Recently it has been recorded that Mobikart has got from 0 to 3 million page views and 2.5 Million user visits & the number is growing.

Conclusion:

SEO is not a sprint, it is a long run.
And with a scalable SEO Strategy we can build the authority on the Internet.

Do we need to say anything else…

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