The Ultimate Guide for ICO Marketing Strategy

28th May 2018 / in Internet marketing / by

The decentralized market is growing and the ICO era is rising rapidly. An ICO that is ‘Initial Coin Offering’ is a method by which startups crowdfund the capital by trading their own coin for cryptocurrency namely Bitcoin or Ethereum.
Investors are interested in ICO because the returns are much higher than initial investment but so are the risk factors. Thus, to gain the trust of investors, ICO has to prove its genuineness. If you want your ICO to be a success you have to hustle a lot initially.
Here is an ICO Marketing Checklist that you must follow in order to make a perfect ICO Marketing Strategy.

1) Gain the trust of investors through the whitepaper

The Ultimate Guide for ICO Marketing Strategy

Creating an ICO Whitepaper is the first step. Your whitepaper should provide each and every detail of your project. Mention your idea, your planning, legal aspects, and every necessary yet impressive detail.
Your whitepaper should convince your investors on why they’ll get huge returns for your coins.
Here is what you should focus on while crafting an ICO whitepaper.

  • How your company or idea stands out from competitors?
  • How and who will be benefited by your company?
  • How are you planning to make it big?
  • How much capital do you need?
  • How is the token allowance distributed?
  • Mention some society benefits
  • Mention your team too

Remember: Whitepaper will decide the fortune for your company. So leaving a good impression is a must.

2) Create a website and promote it socially.

Create an attractive website for your company. Your website will be the first impression for your investors. Make sure the first impression is perfect. Work on design and architecture of your website. Include all the information about your token, investment return plans, ICO and, teams and conditions. Your website should have ‘About Us’ page and ‘Contact Us’ page including a page for your whitepaper.
Once the website is done, it’s time to promote it socially. You can hire digital marketers to promote your website on social media. Advertise your websites on various social media platforms with attractive infographics and your offerings.

3) SEO and PPC for your ICO

The Ultimate Guide for ICO Marketing Strategy

Once your website is ready, it’s time for SEO. Don’t you want that your website should be visible on rank #1 when a user is searching for an ICO? Well, SEO is the only way to get an organic reach. SEO or search engine optimization strategy will decide your search engine popularity. Blockchain SEO involves both on-page as well as off-page activities. You can either do this by yourself or hire an SEO agency to help you.

PPC or Pay Per Click:

Recently, cryptocurrency ads are been banned on Facebook and twitter. However, Google ads are still live for ICOs. You can sign in for Google Adwords and plan out Google ads for your ICO.

Note: There are talks about Google banning PPC for the cryptocurrency.

If Google bans crypto Ads then you can move towards advertising on various cryptocurrency and blockchain websites which allows you to put a banner on their website.

4) Social Media Communities and Influencer Marketing.

The Ultimate Guide for ICO Marketing Strategy

There are various cryptocurrency communities, groups, pages and networks on social media. Be a part of these communities and actively take part in discussions and events. These communities will provide you opportunities to meet many likeminded people and investors. Make sure to leave an excellent impression in these networks. Talk about your ICO and how your idea is unique.
Social media will provide you many ICO marketing channels. Here are some to start with:

Telegram: Telegram is an excellent platform for ICO Marketing. It is a major network for blockchain and cryptocurrency.

Quora: Quora is an amazing discussion platform filled with very rational people. Topics on Initial Coin Offerings are great for posting questions and getting a good exposure for your ICO.

Reddit: Reddit has many popular crypto channels. Join them and start discussion threads.

LinkedIn Groups: LinkedIn is filled with the professional populace and these members are your best audience to expose your ICO.

You can even publish an ICO proclamation in various ICO calendars. Announce the token release on ICO calendars as this is a quick method to generate a buzz about your ICO.

Now, let’s talk about influencer marketing.

There are many Youtubers and bloggers who constantly generate content for crypto lovers. Your ICO will be benefited if some of the good influencers promote it. All you need to do it contact the influencer who generates great content online and has a good number of followership. Request them to promote your ICO. This will give a wide exposure to your ICO. Remember to choose the influencer wisely. Few ICO has tried promoting through celebrities but that doesn’t work so well. We don’t suggest you hire any celebs and promote your ICO as we think that the people who’ll be pulled towards your ICO might not be your right audience.

5) Email Marketing and Newsletters

The Ultimate Guide for ICO Marketing Strategy

Email marketing is still active and working for ICOs. Sending bulk emails and newsletters to people who have subscribed to you will allow you to market your token offerings. First of all, you have to create an email list to which you want to send emails. The best way to get this email list is to ask people to subscribe to you on your website. Once you have the email list, create an attractive newsletter and send it to all your subscribers. Your emails may even reach to some investors as well.

With our experience and expertise, we have listed this ultimate checklist for ICO marketing. Following this strategy will get you best investors and a potential reach in the market. Follow above ICO Marketing Strategy to make your ICO successful.

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