20 Ecommerce SEO Statistics that can drastically Impact your Online business in 2022
Today there are around 24 million online stores just getting started, so any e-commerce company wanting to make a buzz and drive transformations in this extremely competitive market needs a strong e-commerce SEO methodology. Yet, an incredible SEO methodology requires knowing the business thoroughly.
Every e-commerce website should be SEO optimized to enhance your web-based business SEO methodology appropriately. Unless you understand the gravity of SEO optimization, you will not implement it. So why is SEO so important for e-commerce?
Power of SEO in E-commerce
It’s a natural practice for consumers to search on Google whenever they need a product or service. You are looking for options, tips, comparisons and other information to help you make the right decision. If you have an e-commerce website and your website doesn’t appear in search results, you lose significant access to potential and interested e-commerce customers. Every product or service has a space in search engines but are they easily located?
SEO is a powerful e-commerce marketing tactic that delivers unparalleled conversion rates and always helps a product or service to appear in organic search results. Also, the power of local searches is immense. Local Search Engine Optimization is the process of optimizing your online presence and attracting more customers through relevant local searches. These local searches are performed by Google and other search engines and appear as local search results. People use other search engines like Bing, Yelp, Apple Maps and others to find local businesses and services.
So if you haven’t optimized your website for SEO, these eye-opening e-commerce SEO stats will help you fix it right away. Let’s have a look at some insights exhibiting what SEO in e-commerce is all about in 2020.
E-commerce SEO Stats
- At least 43.0% of all the e-commerce traffic comes from Google’s organic traffic (Wolfgang Digital)
- The majority of people search the internet for more information, According to Think With Google, at least 51.0 percent of people using the internet have found out about a new product or company online (Think With Google).
- Most search engines use location in feeding results to their users. At least 30.0 percent of all results you get on a search engine depend directly on your location (Think With Google).
- Think With Google reports that keywords with ‘near me’ phrases are likely to increase conversions. At least 28.0% of all searches for a product or service nearby will result in a purchase (Think With Google).
- Google Images, Google Maps, and Google search account for at least 92.96% of the global organic traffic (Sparktoro).
- Search engines play a crucial role in any e-commerce platform growth. At least 68.0% of all online searches begin on a search engine (BrightEdge).
- Only 0.78% of Google users will click search results on a second page. That means every company should strive to optimize their landing pages and appear on the top of every search page (Backlinko).
- Only 25.02% of the best-ranking pages do not have a meta description on them (Ahrefs).
- Publishing a guest post is very expensive for most online businesses with the average cost being $77.80 (Ahrefs).
- Most people use their mobile phones to browse the internet. According to Statista, nearly 52.2 percent of global website traffic comes from mobile devices (Statista).
- Only 48.0% of people use voice search when finding general information on the internet (Search Engine Land).
- Position #1 in Google enjoys a 34.36% CTR (Safari Digital)
- First five organic results account for 67.60% of clicks in Google. (Zero Limit Web)
- The (4 word) long-tail SEO technique outranks generic (1 word) search by 3 to 6%. (Zero Limit Web)
- 46% of all Google searches are local (Millimetric). It's enticing to think internationally as far as your audience can go, yet since practically half of all inquiries are neighborhood, you ought to likewise consider your nearby crowd, who might be simpler to reach.
- 44% of people start their online shopping with a search engine. (nChannel)
- 23.6% of e-commerce orders are directly linked to organic traffic. (Business Insider)
- Amazon was the brand with the biggest overall improvement in organic search performance on Google in 2018, with a 21% increase in search visibility. (Searchmetrics)
- 56% of consumers visit Amazon first if they have shopping in mind. (Kenshoo)
- Of the billions of searches that happen on a given day, 15% of daily searches are new to Google. (Search Engine Land).
Concluding Thought
Surprised to know how SEO impacts e-commerce stores? The next step is to figure out how to use these statistics to build your future SEO strategy. If you’re just getting started or want to invest more in SEO, get in touch with Nethority to plan your next step.
Nethority has 8-year long experience in SEO e-commerce and has implemented various strategies that an e-commerce business needs to be successful in today’s highly competitive environment. Whether you are the owner of a Fortune 500 business or company, our marketers can devise a strong SEO strategy for your e-commerce store that will help you in ranking at the top on search engines. We offer a detailed SEO report that will help you in targeting the potential audience and achieve futuristic marketing goals.
