5M to 10M Revenue: How Nethority Drove 100% Growth
- Reading time: 7 mins 03 Sec
In a rapidly changing digital ecosystem where attention is short and competition is high, a well-established saree brand sought to grow its business beyond a stagnant growth curve. While it had a loyal consumer base and a timeless product portfolio, what it lacked was a comprehensive digital marketing strategy, direction and performance consistency.
When Nethority partnered with the brand, it had a clear expectation: double revenue from ₹5M/month to ₹10M/month and enhance their digital standing. The roadmap included full-funnel media planning, digital marketing automation, and execution across the four verticals: PPC, Retention, SEO, and Social Media.
What started as a performance realignment to scale the business rapidly became a robust blueprint of a successful digital marketing plan for ecommerce brands. With extensive analytics, creative experimentation, and synergy between the departments, Nethority delivered a scalable framework that provided not only 100% growth but also brand equity in a viable marketplace.
Brand & Technical Foundation - Holistic groundwork that unified all departments:
Prior to launching any other campaign or optimisation, Nethority prioritised building an infrastructure that would meaningfully unify all departments of the marketing mix into one cohesive digital marketing strategy.
Brand-level groundwork:
The initial phase focused on reestablishing the saree brand’s digital identity. Nethority enhanced the visual tone, reformulated product narratives, and offered consistency in storytelling across their website, social media, and paid channels.
Every touchpoint used in the website design, from hero banners to product narrative descriptions, focused on optimising for uniformity, clarity, and emotional storytelling. This became the focal point of the brand, ensuring that every aspect communicated true authenticity and craftsmanship at every stage of the user journey.
Competitor analysis:
To support a sharper digital marketing strategy, Nethority conducted a thorough competitor benchmarking exercise. A full review of other leading ethnicwear D2C players across content, ad strategy, and keyword ecosystems enabled the team to identify key gaps in storytelling, SEO, and creative strategy.
Conversion rate optimisation:
Nethority employed an advanced Conversion Rate Optimisation framework to analyse user heatmaps, session recordings, and purchase funnel drop-offs to eliminate points of friction. Nethority revised the product pages for clarity and urgency, simplified the checkout experience, and embedded trust-building components on the product detail pages.
We also implemented ongoing A/B testing across landing pages and campaigns to enhance the overall conversion efficiency and significantly improve completed purchases.
Page speed optimisation:
Nethority enhanced site performance after a technical audit of the website, improving page load times with optimised images, minified code, and more such activities for enhanced performance. Improving Core Web Vitals (LCP, CLS, FID) not only improved ecommerce SEO marketing performance but also reduced bounce rates and better user experiences on mobile devices.
Mobile responsiveness:
About 40% of users abandon online commerce sites that take longer than 3 seconds to load, which makes having a mobile-responsive site an ecommerce SEO strategy. Nethority optimised layouts for multiple screen sizes, added sticky CTAs and adjusted image grids to improve user-led experiences. This adaptation allowed for faster loading, more intuitive navigation, and seamless product discovery, thereby improving the add-to-cart rates.
Source: Chadwick Design Ltd
This determined specific creative benchmarks, campaign structures, and audience tone, creating harmony across departments, from PPC to Retention Marketing, with clear direction on the growth roadmap.
This strategic planning laid the foundation that would enable the next step: activating high-performing campaigns across all verticals through the structured use of data to drive execution.
Understanding the Digital Marketing Verticals that Powered 100% Growth:
PPC: Paid Performance Marketing
Nethority helped the saree brand scale the business through a structured, data-driven PPC strategy centred on efficiency, relevance and measurability into ROI. It was not simply for new customer acquisition, but for building a sustainable pipeline of constantly converting through the digital marketing funnel.
Audience segmentation:
The basis of a successful PPC marketing for the saree brand revolved around accurate audience segmentation. Nethority segmented users into three primary intent clusters: new audiences, engaged browsers, and past purchasers.
New audiences consisted of potential customers targeted by interest, and these audiences were leveraged for discovery campaigns. Engaged audiences consisted of website visitors and social interactions, making up for the intent of consideration. Past purchasers were used to create high-value retention loops, generating frequency and repeat purchasers.
By aligning ad delivery with behavioural and demographic signals, the campaign delivered ads to the right users, at the right time, and with contextually relevant messaging to maximise the return on ad spend.
Creative strategy:
Each campaign in the PPC strategy was supported by a story told through a creative framework. We blended performance metrics with design psychology and cultural aesthetic, product detail and emotional cues. Ad copy used a hybrid approach, with the emotional lead-in and an action-based CTA to drive results. The visuals were surrounded by festive, real draping imagery and artisan-led design to create ads that felt authentic.
Funnel-wise campaign creation:
The overall strategy for PPC marketing was built into a classic three-tier funnel: top of funnel marketing, middle funnel and bottom funnel, to ensure the right message was delivered to the right user at the right time.
- Top of Funnel Marketing (TOF): This stage in the funnel concentrated on building awareness through video and carousel campaigns showcasing the brand story, the weaving process, and authentic craftsmanship.
- Middle Funnel Marketing (MOF): This stage nurtured intent through collection-based ads and engagement-driven retargeting ads communicating product benefits, USPs, and capturing social proof.
- Bottom Funnel Marketing (BOF): Designed purely for conversions, this stage included dynamic product ads, festive marketing offers creatives, and urgency-led messaging targeting high-intent buyers.
This digital marketing funnel structure helped build continuity across the buyer journey, reduced drop-off impacts, and created a predictable acquisition flow.
Merchant Centre Optimisation:
For Google Shopping, Merchant Centre feeds were completely rebuilt. Our digital approach optimised titles with high-performing search terms and standardised product attributes. We also optimised product images at high resolution, brought about consistency in product naming conventions, and set taxonomy for better searchability and discoverability for consumers.
Bottom funnel campaigns through Google Shopping were successfully achieving better CTR and higher conversion quality, which was critical to scale the business of the saree brand.
A/B testing:
The continued experimentation was an ongoing factor in decision-making. The team rolled out frequent A/B tests around ad formats, visuals, ad copy, and CTAs to secure a balance between cultural storytelling and direct performance offers. The insights helped differentiate audience behaviour patterns and identified combinations of offers that ranked well above benchmarks.
Remarketing:
Through the implementation of a layered retargeting strategy, Nethority created unique remarketing experiences based on user actions. If a user viewed a product but did not add it to the cart, we would serve them reminder ads that contained testimonials. If a user has added to the cart but did not purchase, they would get an incentive-driven offer ad.
At the stage of purchase, we served users content driven by urgency to ensure their purchase decision. The structure of this retargeting eliminated wasted impressions and improved the average CTR across the ad sets.
Personalised ad experiences:
Dynamic ad feeds eliminated the need for static campaigns, delivering tailored messaging based on user behaviours, geographical locations, and seasonality. Festival-based creatives changed automatically, and the copy would shift variants depending on product interest.
This delivered numerous benefits of data-driven personalisation, including contextual relevance and improved engagement rates and CTR across PPC marketing channels.
Campaign optimisation:
The campaign performance optimisation was executed in an ongoing cycle, through bidding adjustments, audience pruning, and creative refreshes. Each action was monitored frequently to remain within CPA and ROAS thresholds.
We adopted smart bidding strategies and automation rules to maximise performance from high-performing ad sets while limiting budget spent on underperforming ad sets. Through the transparency of combining creative insights, analytics, and automation, Nethority developed a sustainable and favourable ad framework that generated full digital marketing funnel advertising campaigns that consistently promoted scalable growth.
Retention Marketing:
The objective of including retention marketing in our digital marketing strategy was to encourage repeat purchases, enhance customer lifetime value (CLV), and foster long-term emotional loyalty. The goal was to help turn single purchasers into lifelong fans of the brand through creating strong, intentional, multi-touch experiences.
Journey mapping:
The backbone of the retention marketing strategy was an in-depth user journey map, which was essentially a visual representation of how customers are interacting post-purchase through email, WhatsApp, and web touchpoints.
Nethority outlined four key stages of the lifecycle: new customers who needed education, brand storytelling, and onboarding, active buyers who required ongoing product recommendations and ongoing engagement pieces, dormant users who could be tapped by personalised nudges designed to reactivate their interest, and loyal customers who best responded to elements of exclusivity, recognition, and community building.
For each stage, we defined trigger-programmed communications to support engagement, at the right frequency and intent level. This way, every customer was getting value-added touchpoints instead of the same promotions over and over.
Multichannel strategy:
Instead of just using email, our team developed a multichannel customer retention strategy with WhatsApp as well as push notifications. For WhatsApp campaigns, we sent instant updates that were conversational and visually engaging. These messages generated significantly higher CTR when compared to formats like push notifications, which were used for bite-sized offers, restock notifications, and occasion-based nudges to keep users informed, but without overwhelming the communication with continual prompts.
Audience segmentation:
Nethority employed audience segmentation for retention marketing based on recency, frequency, and monetary value for improved levels of personalisation. This segmentation divides consumers into actionable groups of high spenders and frequent purchasers; potential loyalists who engaged with cross-sell & up-sell flows; at-risk users who have not engaged with the brand over the past 90+ days; and dormant users who have not engaged with the brand over 90+ days.
This level of segmentation enabled each campaign to speak to the right emotion or motivation, ensuring results.
Creative strategy:
The creative direction was to scale the business of the saree brand by humanising communication, transforming typical communications that were entirely promotional into conversations built on relationships.
The WhatsApp creatives employed a story-first concept as a creative approach to the structure of the existing templates. Within each Email/WhatsApp customer message was a visual consistency that was representative of the brand, drawing on emotions and the aesthetic of craftsmanship. The copy for retention marketing was developed with the themes of gratitude, warmth and cultural connection in a light narrative mixed with urgency.
Automation:
To ensure consistency on a large scale, Nethority also utilised retention marketing automation, incorporating ConvertWay. Automated flows were initiated based on instantaneous actions taken by users.
This included a welcome flow automation that introduced the brand story and provided a first purchase incentive to new users, a post-purchase flow automation that shared care guides, styling suggestions, and cross-sell recommendations, and a reactivation flow automation that targeted inactive users through curated festive drops and personalised greetings.
Every flow was data-driven: analysing open rates, CTRs, and the revenue per message, in order to improve performance. But automating these tasks didn’t just save time; it produced a consistent rhythm of engagement that established habit, trust, and recall.
Nethority’s retention marketing strategy was able to drive brand affinity and an increase in customer lifetime value. The saree company transitioned from transaction-based marketing into the world of relationship-driven growth, where every message added value, and every repeat purchase reinforced loyalty.
Search Engine Optimisation:
Our digital team undertook a strong SEO strategy to build organic visibility, domain authority, and drive traffic in an e-commerce environment. The overarching goal was to help the brand grow in visibility across every step of the consumer decision journey, while all the time improving the health of the website and the long-term organic growth of the brand.
Keyword research:
Our ecommerce SEO marketing strategy began with comprehensive keyword mapping. We utilised clustering by intent through platforms such as Semrush and data from Google Keyword Planner to identify transactional high-value terms as well as informational terms that could drive traffic to the blog.
Clusters were prioritised even further by search volume, competition, or revenue potential, matching customer-centric content with conversion-related opportunities. Our SEO strategy also uncovered regional search tendencies for localised optimisation and content targeted toward seasonal and festive events.
Technical SEO:
We performed a thorough technical audit to account for the fixes that would normally impact ecommerce SEO. We also optimised Core Web Vitals to ensure faster load times, cleaned redundant redirects, and appropriately added structured data (Product, Review, FAQ) to key pages.
XML sitemaps were rebuilt to improve indexation, canonical tags were fixed to prevent duplicate content, and lazy-loading practices were used to improve the forward crawl efficiency. Regular health monitoring made it possible for new product URLs to be indexed by Googlebot immediately and ensured that a technically healthy site could scale.
On-page optimisation:
Each principal product, category, and blog page was optimised for keywords. We also reworked titles and descriptions to increase click-throughs, expanded internal linking to create stronger semantic connections, and rewrote headings to clarify and create an appropriate hierarchy.
The product detail pages used keyword-rich content, essentially becoming a mini-landing page for long-tail ecommerce SEO marketing. Schema markup made products more visible in rich results, while alt text on images enhanced both accessibility and SEO.
Content strategy:
We also created a content strategy for organic growth to support brand storytelling and search intention. This focused on using proven, actionable content hacks to create educational content, such as blogs detailing differences in fabrics, draping techniques, and cultural origins, commercial content to help users transition from discovery to purchase intent, and transactional content that included collection pages and guides to support conversion with high-performing CTAs.
AI-assisted topic ideation sped up keyword coverage while maintaining human-led editorial quality. The combination of imaginative storytelling and technical accuracy helped establish the brand as a credible resource and authority in sarees.
Link building:
A focused outreach plan was developed to earn backlinks from high-authority fashion blogs, sustainability blogs, and regional lifestyle blogs. The creation of influencer websites and artisan community collaborations yielded natural mentions and referral traffic.
This off-page effort in our SEO strategy helped improve domain authority and experienced referral conversions from trusted niche sources, compounding the benefits generated by the on-page strategy.
Google my business optimisation:
For local trust and search credibility, Nethority optimised the brand’s GMB profile, sharing updated photography, contact details, customer reviews, and questions and responses based on their location. Regular posts helped drive organic discovery related to product launches or other seasonal campaigns driven by local intent searches.
All of this not only enhanced local SEO visibility but also increased consumer trust, which is a necessary element to increasing sales in a category where authenticity is a significant driver of purchase decisions.
Through this full-stack ecommerce SEO effort, this saree brand transformed from being limited in search exposure to building authoritative value online: ranking for competitive keywords, building organic sessions, and generating consistent revenue to complement paid marketing.
Social Media Marketing:
Nethority formulated a plan for social media marketing to create visibility for the brand, engage with the community, and create visual consistency across the saree brand’s social media platforms. This social media strategy encompassed everything, from setting the company storytelling to driving measurable results. The goal was to ensure that every post, campaign, and engagement contributed to visibility, affinity, and sales conversion.
Multi-Platform strategy:
Nethority created a strategy for multiple social media platforms, where each platform was used appropriately by the audiences for specific touchpoints. Instagram became the primary channel for visual storytelling, where the company was able to showcase product reels, artisan videos, or teasers for the festive collection.
Facebook had been optimised for general reach and event-based promotions, building on the older, more loyal audience. Pinterest was being used to drive aspirational discovery through curated lookbooks and mood boards for the festive and wedding collections. YouTube Shorts were able to showcase short-form weaving videos, how-to style guides, and a behind-the-scenes narrative that helped to take users on a journey with the brand and into the product itself.
Overall, leveraging multiple social media platforms contributed to engagement that resonated across their audiences in various ways. By diversifying content formats, we could maximise organic growth and reach.
KPI-focused, data-driven content creation:
All of our content creation was driven purely by numbers, such as engagement rate, reach, saves and click-throughs, which helped define creativity with measurable values. A content calendar was created with all types of performance data bundled with relevant events, audience behaviour/trends, and relevant cultural events. Post types were organised under layers of awareness (storytelling), engagement (interactive), and conversion (product posts), which were reflections of a full digital marketing funnel for social media campaign creation.
Monthly review of analytics-informed adjustments to the content mix, while the A/B testing of captions, calls to action, and visual styles also refined our decisions regarding tone and the overall design direction. This model created balance in aesthetics and analytics, ensuring posts were not only good to look at but also performed with intent.
Influencer collaborations:
To further enhance authority, Nethority established a network of micro and macro creators through a structured influencer marketing campaign. Influencers we selected ventured into the niche of fashion, cultural bloggers, and lifestyle to ensure that we tapped into all possible domains where the saree brand remained relevant.
Each collaboration was crafted to flow into the creator’s persona rather than promote to an audience, establishing a process of authentic influencer marketing collaborations. The creators represented personally relevant styling interpretations while being supported through trackable discount codes and tagged shopping links. This increased the credibility and relatability of the brand, while also producing user-generated content to be used for other remarketing campaigns and social marketing platforms..
Campaigns & giveaways:
Social Media campaigns related to festive seasons were significant for activating audience participation. Social engagement initiatives like GRWM, styling guides, and special lives invited audience involvement, each representing a celebration of brand culture, conceived directly from the audience.
Seasonal and festive giveaways were also a strong pull for customer tagging of friends and other media through reposting reels and sharing in their stories, highlighting the product. The most successful social media campaigns for the saree brand included Diwali campaigns, Rakshabandhan campaigns, and Navratri Giveaways
DM automation:
One of our most important social media strategies included DM automation to ensure that all purchase intent is instantaneously recognised through direct messages and all queries are automatically streamlined. The auto-responses provided information for FAQs about fabric details, delivery timelines, and styling suggestions, while intelligent routing directed anything more complex to a human agent.
This whole process essentially flipped the social DMs, turning them from a passive chat window into more active micro-conversational moments, plus it increased engagement on social media and dramatically decreased response times across both Instagram and Facebook.
Organic activities and account management:
More than just social media campaigns, the daily health of the saree brand account and its organic activity were always a core principle. The brand was always active with 3-4 new posts a week, active daily stories and would engage in real time with their comments and mentions. The highlights were separated by product types, testimonials, festive collections, etc., in order to be easily digestible and findable by the audience.
Community management translated to relationship management; we were always responding authentically, getting feedback, and then resharing customers’ stories as a way to add authenticity. Overall, the brand’s social media strategy became very robust by utilising storytelling, engagement, and ongoing design aesthetic to create an approach that appealed to both new and returning audiences.
With Nethority bringing together performance analytics and creativity, the brand’s social ecosystem became a high-impact platform where every post fostered trust, every interaction created a deep connection, and every campaign created data-driven, measurable growth.
Outcome of Nethority’s Digital Marketing Strategy:
Source: Revenue Growth Snapshot
An Overview of the Results:
After stabilising in the first quarter (Jan-Mar 2025), sales grew nearly 70% in the following 4 months. The increase in June-July 2025 stemmed directly from the optimisation of our PPC marketing funnels, the use of retargeting automation processes, and seasonal pushes of our social media channels.
The brand successfully grew from its previous threshold of approximately ₹5M to over ₹10M, a 100% growth rate without a proportionate increase in ad spend, confirming efficiency and channel alignment.
The Conversion Rate Optimisation (CRO) improvements and better performance between devices contributed to a decrease in bounce rates, while faster loading times, better mobile usability, and increased overall ROI.
PPC Marketing held the highest incremental revenue share and drove consistent bottom-funnel conversions. Retention marketing captured repeat orders and brought in consistent revenue month-on-month, even during slower campaign periods. SEO led to an increased organic growth through improved product-page positioning. Social media continued to garner visibility and community-driven engagement.
Key observations:
- The digital marketing funnel system we adopted proved scalable; we can see that greater budgets yield proportionally greater results without compromising on efficiency.
- The performance of data-driven campaigns and automation reduced volatility in daily and monthly revenue streams, allowing for consistent growth.
- Cross-department reporting dashboards provided each vertical with visibility to learn from each other, leading to improved speed in responsiveness and edits.
- Social media engagement and retention signals suggest customers are not only transacting; they are now trusting the saree brand. We can see organic and referral traffic forming a reliable layer of acquisition.
Final Thoughts: Nethority’s Data-Driven Digital Marketing Strategy that Doubled Growth
The journey of a saree brand from ₹5 million to ₹10 million in monthly revenue is a great example of how data, creativity, and consistency can help scale a business with the structured support of a digital marketing ecosystem. The process started with a fragmented brand presence, but evolved into a performance-driven ecosystem, with all areas of the business working in sync and towards a single vision: improved month-on-month revenue.
Through relentless experimentation, strategic targeting, and smart automation, we did not just grow the saree brand in revenue; we also created resilience and predictability. Digital marketing automation made communications more efficient, and also allowed the business to make faster decisions and reduce campaign fatigue, much of which was thanks to integrated analytics to connect the dots between user behaviour and business results.
While the outcome of the campaign was reassuring, we reaffirmed one key principle for D2C players in today’s digital landscape: growth is about creating a measurable digital marketing plan for ecommerce brands that brings together storytelling, data, and technology; it isn’t just about scaling ads, but consistent and measured effort across all digital marketing verticals.
As Nethority continues to partner with ecommerce businesses, we are focusing on converting cultural legacy into digital opportunities. This is further evidence that if you have the right structure, strategy, and aligned functions, even the most traditional of brands can become future-ready, digital transformational businesses.
FAQs:
A comprehensive digital marketing strategy that spanned across all verticals, including PPC, retention, SEO, and social media, backed by a strong technical foundation, helped a saree brand scale its monthly revenue by 100%.
PPC campaigns that generated the highest ROI include bottom-funnel campaigns that utilised personalised ad experiences, festive collections, and remarketing efforts.
Retention marketing boosts repeat sales and drives customer loyalty and trust through digital marketing strategies, such as a multichannel approach via push notifications and WhatsApp, efficient audience segmentation, and personalisation and automation in user journeys.
The SEO strategies that improve organic traffic quickly include technical SEO improvements, optimising product pages, having a content marketing strategy, and building high-quality backlinks for better authority and organic visibility.
To amplify brand visibility through social media marketing, you can go for influencer campaigns, integrate a multi-platform approach, create data-driven content, host giveaways, and include campaigns for increased interactions in your social media strategy.
