Performance Marketing Specialist-Ecommerce

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Job Description

3+ Years
Girl in a jacket Nashik , Maharashtra    
Full Time
LocationNashik , Maharashtra

 

Job Description: PPC Specialist/Executive

Experience: 3+ years
Location: Onsite (Nashik)
Department: Performance Marketing / PPC
CTC – 7L-8L/annum

Role mission:

Execute and optimize PPC campaigns for ecommerce brands across Meta + Google. Support 0→1 launches and 1→10 scaling by improving ROAS and revenue consistently (~20%–50% QoQ where feasible). Stay ahead of Meta/Google algorithm changes and translate platform updates into real optimizations.

Key Responsibilities:

  • Build/manage campaigns on Google Ads (Search, Shopping, Performance Max) and Meta (Conversions/ASC) with daily optimizations.
  • Keyword research, product/collection segmentation, audience targeting for profitable growth.
  • Run testing plans for ad copy/creatives/landing pages; collaborate with design/content to ship iterations fast.
  • Track and report on ROAS, revenue, CPA, CTR, CVR, AOV; provide clear insights + next steps weekly.
  • Budget pacing + optimization levers (bidding strategies, placements, exclusions, negatives, feed rules).
  • Measurement hygiene: Pixel/CAPI, events prioritization, UTMs, GA4; basic GTM coordination.
  • Competitor analysis + growth opportunities (offers, positioning, creative angles).
  • Keep up with industry trends and platform changes; share learnings.

Must-have experience & skills (non-negotiables)

  • Hands-on PPC expertise in Meta + Google and eagerness to go deep on algorithm shifts.
  • In-depth ecommerce experience (has handled ecommerce campaigns and can show outcomes).
  • Experience contributing to 0→1 growth and/or 1→10 scaling (revenue + ROAS).
  • Strong analytical mindset; executes data-driven optimizations.

Requirements:

  • 3+ years PPC experience (Google Ads + Meta Ads) with ecommerce campaign ownership.
  • GA4 + reporting comfort (Looker Studio / Excel/Sheets); experimentation mindset.
  • Tools: Ads Editor, Merchant Center, keyword research tools (e.g., SEMrush); basic feed troubleshooting.
  • Strong communication and cross-functional collaboration. Certifications (plus): Google Ads, Meta Blueprint, Google Analytics.

Good-to-have:

  • TikTok Ads (good to have).
  • Lead gen exposure is fine, but ecommerce performance is the priority.
  • Shopify + product feed tools experience (feed rules, supplemental feeds).

Requirements added by the job poster:

  • Bachelor’s Degree
  • Can start immediately

Apply for this position :

Performance Marketing Specialist-Ecommerce

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Perks & Benefits

At Nethority, we aim to offer our employees something more than just a job. We understand the value of hard work and offer our people some benefits for all their efforts taken for the company. We make sure that whatever the role, our employees are constantly learning, developing new opportunities and at the same time enjoying the work with some added benefits

PF & ESIC Benefits

Maternity Leave

Paternity Leave

Nethorian of The Month

Annual Awards Event

Company Laptop

Indoor Games

Snacks & Munches

Flexible Schedule

Rewards & Awards

Sodexo Benefits

Perks & Recognitions

Birthday Celebrations

Library For Book Lovers

Team Building Activities

Healthy Working Environment

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Professional Growth

Team Oriented Environment

Paid Leave Benefits

Bereavement Leave

Employee Referral

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Every business is different and so are the challenges that come with it. At Nethority, we don’t just stick to a particular industry, because we cater to all kinds of digital marketing assistance.

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