Conversion

More Revenue From Existing Traffic

A/B testing, landing page optimisation, checkout flow improvements, and Core Web Vitals performance that turn more visitors into customers.

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Stop Paying for Traffic That Does Not Convert

Conversion rate optimisation is the highest-leverage activity in ecommerce. A 1% improvement in conversion rate on a site doing 50,000 visits/month can mean lakhs in additional revenue — without spending a single extra rupee on ads. Nethority treats CRO as an ongoing discipline, not a one-time audit.

We combine quantitative analysis (heatmaps, session recordings, funnel analytics) with qualitative research (user surveys, UX reviews, competitor benchmarking) to identify exactly where and why visitors drop off. Then we build, test, and validate improvements with statistical rigour.

CRO is not guesswork. Every change we recommend is backed by data, tested with A/B or multivariate experiments, and measured by its impact on revenue — not just click-through rates.

15-30%Conv. Rate Uplift
90%Bounce Rate Reduced
Sub 2.5sLoad Time Target
100+Tests Run Annually

What We Deliver

CRO Audit

Full-funnel conversion audit covering homepage, collection pages, product pages, cart, checkout, and post-purchase. Prioritised recommendations by revenue impact.

A/B Testing Program

Structured testing roadmap with hypothesis documentation, statistical significance thresholds, and iterative learning cycles.

Landing Page Optimisation

Dedicated landing pages for ad campaigns, product launches, and seasonal promotions — designed and tested for maximum conversion.

Checkout Optimisation

Cart abandonment reduction, checkout flow simplification, trust signal placement, payment option expansion, and shipping cost transparency.

Core Web Vitals

Page speed optimisation, Largest Contentful Paint, First Input Delay, Cumulative Layout Shift — all measured and improved to Google standards.

UX Research

Heatmap analysis, session recordings, user surveys, and usability testing to surface friction points invisible in analytics data.

How We Work

01

Data Collection

Install tracking (Hotjar, GA4 enhanced), run heatmaps, record sessions, and analyse funnel drop-off points for 2-4 weeks.

02

Hypothesis Building

Convert data insights into testable hypotheses ranked by expected impact and implementation effort.

03

Test and Validate

Implement A/B tests with proper sample sizes and run durations. No calling winners early — statistical significance required.

04

Implement and Repeat

Roll out winning variants, document learnings, and feed insights into the next testing cycle. CRO never stops.

Tools We Use

Hotjar Google Optimize VWO Google Analytics 4 Shopify Analytics PageSpeed Insights GTmetrix Figma

All Growth Tiers

This service is available across all engagement models. Depth and frequency scale with your tier.

DevPad / DevPod LaunchPad / LaunchPod GrowthPad / GrowthPod ScalePad / ScalePod

Let's Put This to Work for Your Brand

Get a custom proposal tailored to your stage, goals, and growth ambitions.

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