Internet usage is on a high, and so is eCommerce. The way customers browse, choose, and buy has changed over the years. With the increase in competition in the eCommerce industry, it becomes essential that companies follow strategies that offer…[…]
Where do all shoppers look at the first place when they want to buy something? Yes, the answer is Google. Billions of people use Google’s search engine, every single day. They could be searching for products, comparing products, watching related videos,…[…]
You might have come across this statement many times that retaining current customers to make repeat purchases is cheaper than finding new customers. There are many studies that validate this statement. According to Harvard Business Review, the cost of acquiring…[…]
What is Competitor Analysis? A competitive analysis is an important aspect of the research. Even the strongest giants are scared of competition. The regular competitor analysis helps you stay ahead of others. It involves the evaluation of strength and weaknesses…[…]
What is White Label? White label products and services are created by one company and rebranded and resold by another company. When a company creates a white label product or services, they are rebranded by a reseller company. Then they…[…]
Covid-19 has impacted the way we live and consume items. There is a clear line between what we want, what we need, what we should buy, and what we can buy. This pandemic has impacted eCommerce businesses and brick-and-mortar stores…[…]
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