The Importance of Mobile Responsiveness in E-commerce Websites
The online retail world is continually growing with its ease of access as the most sought-after feature. To comply with this, all e-commerce businesses now require a website that fits the varying sizes of your screens, be it a desktop, tablet, or even a smartphone – the importance of having a mobile responsive website cannot be overlooked in today’s day and age. To help you with this, a number of e-commerce website design companies have now come up that help you create compelling websites as online stores for you. Mobile responsiveness is crucial to providing a good user experience as well as improving your website’s ranking on the SERP.
In this blog post, let us talk about the importance of mobile responsiveness in e-commerce websites, learn about its advantages and benefits, and know how it affects the customers.
Why is having a mobile-responsive e-commerce website important?
The use of smartphones all over the world has increased significantly. In such a digital age, having a mobile-responsive website is definitely a strategic move for an e-commerce business. To aid with that, an e-commerce development company creates a website for your business that adapts to screens of all resolutions and sizes and still functions seamlessly.
Let’s take one of our apparel clients for example – based solely on the data of the last three months, the new traffic on their website from smartphone users was 73% as opposed to desktop users who just constituted 27% of their traffic. If we talk about their website engagement, 71% of the users accessed using a smartphone, while only 29% used a desktop, with a negligible bounce rate of only 5%.
E-commerce website development with such responsiveness results in your users getting a consistent experience that enables them to interact with your website, irrespective of the device they use. The importance of mobile responsiveness is also reflected in its SEO (search engine optimization). Mobile-optimized websites are always given precedence for better searchability and visibility. With a drastic shift to internet browsing on mobile phones, users would not want to engage with any website that doesn’t adapt to their phone screens.
Better User Experience
Going for a mobile-friendly e-commerce website development ensures that all users coming to your website can move through freely and browse the products they desire with no latencies, enabling them to have enough of a friction-free experience to complete their purchase and become your paying customer. A favorable user experience paves the way for them to be loyal to your brand.
Better performance in search engines
An e-commerce development company makes sure that you get a website that stands the test of SEO – you can improve your chances of ranking better at the top of search engine results pages by wholeheartedly investing in a mobile-friendly e-commerce website, as even search engines like Google prefer to rank websites that are mobile optimized.
Better reach to the audience
The number of people using mobile devices is increasing day by day, with nearly all phones having access to the internet. In times like these, having an e-commerce website design company create a mobile-friendly website for you helps you reach a wider audience base, targeting the people who like to shop online instead of physically going to a store or market.
Faster loading time
The number of distractions people have in today’s world is infinite, and it only takes a few extra seconds of loading for the user to decide against using your website. The emergence of using mobile phones for internet browsing has led to optimization of images and content for relatively smaller screens, in turn, having a better loading time. This is a boon as sites that take longer to load can impact the number of visitors they can get.
Consistency
Choosing a mobile-optimized e-commerce website development benefits the brand in a way that builds its identity and image. Mobile-friendly websites guarantee a consistent brand experience across all devices with screens of varying sizes, reiterating your positioning and trustworthiness as a brand, and imprinting a name for yourself in the hearts of all users.
Lesser bounce rates
Bounce rate is the percentage of users who visit your website but quickly exit after viewing just one page. This happens because of slow websites or poor browsing experience. If you have opted for an e-commerce website development that is also mobile responsive, it significantly increases the loading speed which in turn means lower bounce rates. If a user does not bounce and spends time on your site, it increases the engagement as well as their chances of conversions.
What makes mobile responsiveness so important to customers?
From the point of view of a user, it’s natural to expect a browsing experience that is seamless and instinctive – despite whatever device they use. In digital times like these, the majority of users are going to use a mobile phone. That is why, as an e-commerce business, you should ask your e-commerce website design company to create a website with the highest degree of mobile-friendliness. It reflects your value for your audience’s time and comfort. This can in turn cultivate a positive brand image and get you repeat customers based on the user satisfaction they get. In simpler words, the users will stick with you as long as you offer them a smooth experience, ensuring brand loyalty.
Final words
To wrap it all up, mobile responsiveness is no longer just an option – it has become a necessity for an e-commerce website to thrive in today’s fast-paced digital world. With a number of benefits such as better user experience, better SEO rankings, faster loading time, and lower bounce rates, going for a mobile-friendly e-commerce website development is mandatory. Let’s gear up to thrive in this competitive market!
