Conversion Rate Optimization
Conversion rate optimization (CRO) includes optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal of CRO is for the highest possible percentage of visitors to your site to convert, or complete your desired action.Every website has a different Conversion goal. It could be either be email newsletter sign up,a purchase done successfully,creating an account or an ebook download. CRO thus focuses on finding why visitors do not convert into customers and fixes this particular issue.
Consulting a CRO expert can further improve your chances of a better SEO strategy. It involves fixing your website’s unique achievements and conversion goals.
Effective CRO depends on the quality of keywords used. Intelligent grouping and organizing your keywords can have the desired effect at every level of your search marketing results, from SEO to PPC and ultimately CRO. Efficiency of CRO can be measured by continuous testing.This is also beneficial to the site as it helps in better user experience.