Direct-to-consumer brands
Brands selling through their own Shopify or WooCommerce store, ready to move beyond spreadsheets and single-app reports.
Every domain is delivered the same way
Integrations
AI insights
Signals
Automations
Execution pods
01 · Store
Every channel, account and order in one view.
See sales across your store, marketplaces and wholesale accounts together, and act before a channel or key account slips.
Channel salesOrder bookKey accountsWholesaleCRM pipeline
- Sales across every channel on one definition
- Key accounts flagged before they lapse
- Pipeline and order book visible to leadership
Neo · Store
Signal
Watching
Two key wholesale accounts are behind their usual reorder cycle
Action
Account summary drafted and follow-up created for the account owner
Result
Outcome measured against baseline in the value ledger
Illustrative example.
Neo · Marketing
Signal
Action required
The gap between reported and real return has widened for nine days on one channel
Action
Ad sets below threshold paused and the growth lead alerted with the evidence
Result
Outcome measured against baseline in the value ledger
Illustrative example.
02 · Marketing
Spend that follows real return.
Compare what each ad platform reports with what the business actually earned, and move budget to what truly works.
Blended returnPlatform vs actualChannel spendEmail and SMSAttribution
- Budget decisions on one trusted number
- Wasted spend stopped within hours, not weeks
- Email and paid measured side by side
03 · Product
The right stock, in the right place, at the right margin.
Track inventory in weeks of cover, sell-through and margin by product, and reorder before bestsellers run out.
Weeks of coverSell-throughMargin by productSupplier lead timesMerchandising
- Fewer stock-outs on bestsellers
- Less cash tied up in slow stock
- Margin protected product by product
Neo · Product
Signal
Action required
Six bestsellers are under four weeks of cover and supplier lead times are drifting
Action
Draft purchase orders raised for approval and low-stock items deprioritised in ads
Result
Outcome measured against baseline in the value ledger
Illustrative example.
Neo · Customer
Signal
Watching
Second-order rate is down in the latest acquisition cohort
Action
Win-back flow triggered for lapsed first-time buyers, with the offer tuned to margin
Result
Outcome measured against baseline in the value ledger
Illustrative example.
04 · Customer
Know who comes back, and act to keep them.
Understand cohorts, repeat purchase and lifetime value, connected directly to the retention flows that move them.
CohortsRepeat rateLifetime valueSubscriptionsChurn
- Higher repeat purchase rate
- Retention spend aimed at the right customers
- Lifetime value tracked by channel and cohort
05 · Shipping
Reliable delivery, fewer returns, lower cost.
Watch fulfilment, delivery performance and returns partner by partner, with return rates held against a ceiling you set.
Delivery timesReturns by partnerFailed deliveriesReturn reasonsFulfilment cost
- Return rates kept under control
- Lower cost per delivered order
- Delivery issues caught before customers complain
Neo · Shipping
Signal
Action required
Returns are above ceiling, concentrated on one delivery partner
Action
Affected orders rerouted to a better-performing partner and customers kept informed
Result
Outcome measured against baseline in the value ledger
Illustrative example.
By team
What each team gets from Neo.
Founders and leadership
The whole business on one page, the few decisions that need you, and proof of what every action returned.
All domainsMarketing and growth
Real return by channel, budget moved automatically to what works, and paid and email measured together.
Marketing · CustomerOperations
Stock, fulfilment and returns watched continuously, with fixes routed before customers notice.
Product · ShippingFinance
Revenue and margin on agreed definitions, and a ledger of what every action was worth.
Store · ProductRetention and CX
Cohorts, repeat purchase and churn connected to the flows and offers that change them.
CustomerSales and wholesale
Key accounts, order book and pipeline in one place, with follow-ups created automatically.
StoreBy business
Built for how you sell.
Multi-channel sellers
Brands selling across their own store, marketplaces and retail partners, who need every channel on one definition.
Brands with wholesale
Businesses running key and wholesale accounts alongside ecommerce, with the order book and pipeline in Neo.
Multi-brand groups
Groups running several brands, stores or markets, with a portfolio view and the ability to drill into any one of them.
Ecommerce agencies
Agencies offering intelligence and automation to their clients under their own brand, delivered by our team.
Partner programmeNot sure where to start?
Most clients begin with the one domain losing them the most money, then add the rest once it has paid for itself.
Talk to usLand and expand
Start with one domain. Add the rest when it pays.
Every domain runs on the same data foundation, so the second one is faster to add than the first.
Get started
Find the domain losing you the most.
A free discovery and data audit shows you where the biggest opportunity lies, before you commit to anything.