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Neo · Intelligence

Know what changed, why, and what to do.

Four features, each with one job. The Morning Brief tells you how yesterday went. Signals tell you what needs action now. Boards show the full picture. Ask Neo answers everything else.

Neo · Signals3 open
Returns above ceilingShipping · Action needed · Run automation or Send to Pod
Bestseller below 4 weeks of coverProduct · Action needed · Draft reorder ready
New customer CAC risingMarketing · Watching · 3rd day above target
Win-back flow recovered £1.1KCustomer · Healthy · Logged to value ledger

Illustrative data.

Morning Brief

Yesterday's business, before your first coffee.

A short summary that arrives at 06:00, in your time zone. What changed, what needs action today and what worked, in plain language.

  • Three parts, every day

    The numbers that moved, the Signals that need you, and the wins already logged.

  • Written for each role

    A founder sees the whole business. A marketing lead sees spend and return. Same model, different Brief.

  • Where you already are

    Email, WhatsApp, Slack or in Neo. Change the time or the channel in Settings → Delivery.

Morning Brief · Tue 14 Oct · 06:00Email

Good morning, Priya. Here is Monday at Demo brand.

Revenue£14.2K+6% vs last Mon
Orders176+4%
Return on ad spend2.4x−0.3
Contribution margin34%+1 pt
Needs action
Returns above ceiling on one courier9.4% against a 6.0% ceiling · reroute suggested
Linen shirt below 4 weeks of coverDraft purchase order ready for approval
Working
Win-back flow recovered £1.1KLogged to the value ledger
Today

11:00 · Klaviyo campaign scheduled
15:00 · Pod review: mobile checkout fix

Open in NeoAsk Neo about this
Signals · Returns above ceiling
Action needed
Returns above ceiling on one delivery partner
Shipping · raised today 05:40
What changed
Return rate reached 9.4% over 14 days against a 6.0% ceiling. Most of the rise comes from one delivery partner.
Why it matters
Around £3.1K a week in return costs and lost margin if nothing changes.
Recommended
Route orders in the North and Scotland zones to your second partner.
Run automationSend to PodDismiss

Illustrative data.

Signals

Only what changed, matters and can be acted on.

A Signal is raised when three things are true: something moved, it matters commercially, and there is an action worth taking. There are no separate alerts. Urgency is a Signal's severity.

  • What, why and what next

    Every Signal explains the change, its commercial cost and the recommended action.

  • Two ways to act

    Run automation hands it to a workflow or AI agent. Send to Pod hands it to a Nethority Pod.

Action needed

It matters now and an action is ready. Sent to you straight away.

Watching

Moving the wrong way. Neo tracks it, includes it in the Morning Brief and raises it if it continues.

Healthy

Back within range, or a result worth knowing. Recorded, never pushed.

Boards

Scaleboard first. Then a board for every team.

Boards show the full picture on agreed definitions, so every team reads the same numbers.

  • Scaleboard

    The board everyone opens first: the growth numbers that show whether the business is scaling profitably, against your targets.

  • Domain boards

    Store, Marketing, Product, Customer and Shipping, ready on day one.

  • Custom boards

    Built around your own business logic, by you or by our analysts.

Boards · ScaleboardOctober to date
ScaleboardStoreMarketingProductCustomerShipping+ Custom
Net revenue£186K92%
Contribution margin34.2%98%
New customer CAC£21.40£20 tgt
Repeat rate31%103%
Marketing efficiency4.1x4.0x tgt

Progress against monthly targets. Illustrative data.

Ask Neo
Why did margin fall last week?

Two drivers: deeper discounting on the summer range, and higher return costs on one delivery partner. Together they explain most of the drop.

Orders modelReturns modelDiscount codes
Which products should we stop advertising?

Three products have been below your 2.0x return threshold for 21 days. Pausing them would free around £640 a week.

Create automationAdd to a board

Illustrative data.

Ask Neo

Ask anything about your business.

Ask Neo sits on every screen of the console. Questions in plain language, answers grounded in your own model, with the sources shown.

  • Grounded, not guessed

    Answers come from your warehouse and name the models they used.

  • From answer to action

    Turn an answer into a board tile, a Signal rule or an automation in one step.

Settings → Delivery

Delivered where you work.

The Morning Brief and Signals reach each person on the channel they choose. Delivery is a setting, not another feature to learn.

Email

The full Morning Brief, formatted for a phone.

WhatsApp

A short Brief and Action needed Signals.

Slack

Signals posted to the channel that owns them.

In Neo

Everything, on Home and in the Signals feed.

See it with your data

Dashboards show. Neo acts.

Book a demo and we'll walk you through Neo, then show you what it would surface in your own business.