Internet usage is on a high, and so is eCommerce. The way customers browse, choose, and buy has changed over the years. With the increase in competition in the eCommerce industry, it becomes essential that companies follow strategies that offer…[…]
Where do all shoppers look at the first place when they want to buy something? Yes, the answer is Google. Billions of people use Google’s search engine, every single day. They could be searching for products, comparing products, watching related videos,…[…]
You might have come across this statement many times that retaining current customers to make repeat purchases is cheaper than finding new customers. There are many studies that validate this statement. According to Harvard Business Review, the cost of acquiring…[…]
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