7 Major SEO Trends to watch out in 2020

Search engine optimization is one of the major things to focus on in 2020. If you want to grow your business this year, then finding a way to generate even more organic traffic is a must-have. However, you need to adapt to the current times and find a way to make all of this work. It all comes down to finding the right SEO trends and implementing them wisely. Here are some things to keep in mind.

1. Long form content

In order to reach the highest search engine spots you must rely on the long form content. That’s a crucial method you need to focus on if you’re looking to grow and expand in the business world. And it will certainly help you more than you imagine, since it offers new ways to rank while also helping your customers.

 

2. Mobile-first approach

Making sure that you optimize your website for the mobile index is just as important. You want your users to have a native experience, all while being able to rank high. Using a responsive website design can help you achieve that in no time.

 

3. Paid marketing

While SEO still works very well, the reality is that it takes time to achieve those results you want. With paid marketing you generate leads and customers on the spot. You are free to choose how much you pay, and the return on investment is well worth it every time.

 

4. Snippets are very important

Featured snippets are those small bits of text you find in search engines under/above the website links. Those are crucial because they are influencing the search intent of many people. Create a keyword-filled, appealing snippet and people will start using your website more and more. It’s an amazing opportunity and one that can bring in resounding benefits.

 

5. Use influencers

Influencers have been offering a lot of SEO boost in recent years and they will do that in 2020 too. If you have a business and you want to expand it, influencers can assist. They can inject your business with the traffic you need. The way you use that traffic is all up to you however.

 

6. Voice search optimization

In the past few years voice search has expanded a lot and now it’s extremely important especially in the US. Amazon’s Alexa, Siri and Cortana are super popular and they continue to reach more and more people. Optimizing your website for voice search is a must-have, and it’s definitely something that you want to keep in mind as much as you can, as it will totally be worth it.

 

7. Video content optimization

Since videos are huge online, finding the right way to optimize them can bring you a ton of traffic. That will be one of the top advantages and it really has the potential to be huge here. You need to optimize the channel keywords, name and description. You also need to optimize videos for mobile users.

 

Conclusion

The world of SEO is constantly changes and you need to stay up to date with it if you want your business to grow. It won’t be an easy thing to achieve, but if you follow these ideas you will be one step ahead. Of course there are demanding challenges and situations, however you need to constantly modify and update your website to fit the latest trends. It’s the best way to stay on top of search engine results!