The Difference Between Search Result APIs And Rank Tracking APIs

14th June 2019 / in SEO / by

Before going into depth, we should first understand:

What a SERP is:

A search engine results page (SERP) refers to the list of results that any search engine returns in response to a specific word or phrase query. Each listing consists of the linked Web page title, the linked page URL, a brief description of the page content known as meta description and. In some cases, there are also links to points of interest within the website.

User’s search query will undergo processing with Google’s algorithm which will almost instantly show them their results. The search results order is based completely on relevance. If Google trusts your content can fulfill a users’ search most effectively, your site will be at the very top of the Google SERP.

Generally, in most of the cases, users who query on search engines will look at only the first one to three pages of results. Web developers, site owners, and SEO writers use search engine optimization (SEO) methods to make their sites and pages appear at or near the top of a SERP.

Now that we have understood some basic information about SERP and search engines.

Let’s take a deep breath and dive into SERP rand tracking APIs

There is a slight difference between a SERP API and SERP rank tracking API.

SERP API is a Google rank tracker position checker API thatprovides access to the top100 results.It also includes paid search for all major search engines for any number of specific keywords.

SERP Rank Tracker API provides the list of results containing rankings of a website in a specific search engine. You state a keyword, a domain and a search engine in which you want to check rankings and get results. As a result, the system returns ranking data based on your specified parameters.

A Search Result API can facilitate you with organized data on results pages for any keyword, any country, and any language. When you build your own software that will maintain an array of SERP results that has been received, you will surely need SERP API for Google SERP analysis.

In most cases, Google SERP tracking APIs are only used by SEO companies, which are building their own analytical software. They require these APIs so that they can analyze keywords positions or any other information from the search engines results pages.

In the present context, there are many websites which provide SERP APIs which will provide you with the results containing the websites, or query of your specific keyword. There are many online sites that provide you with live results of your search using their own SEARCH RESULT APIs. They even provide you with an interface to enter the details of your query with functionality to make the search even more specific. You can scrape search engine result pages in real-time using the SEARCH RESULT APIs provided by these sites or by using their own interface to scrape. However, these SERP API facilitating websites offers different plans which a user has to subscribe to, in order to use their SERP services.

The SERP API platforms offer coding integrations as well where programmers can use their SERP APIs to scrape any website for search results with the facility to go more specific. Developers face many challenges in collecting SERPS programmatically. This task should be easy to complete by using a comprehensive Google search API. But in reality, it comes down to scraping SERPs manually as self-built scripts do not work, because they are blocked by the search engines.

The bottom line is that the SERP API enables developers to access and integrate real Google search results with other applications and to create new applications. The main API method returns Google search results based on set queries such as fossil and location such as Seattle. The API makes use of HTTP GET requests and returns results in JSON format.

In summary, these SERP APIs and SERP rank tracking APIs are very necessary for any programmer or owner to scrape the required result from the search engines or any site based on different specifications. It is important for your site to be positioned at the top of the SERP results to get more traffic. There are many sites which provide SERP API services and online search scrape interface and tools.

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